Author Randy Taylor 2/3/2015
LinkedIn is What You Make of it.
Like any other social media site; it is more effective if you follow the basics:
Content is king and engagement is queen and she runs the household.
1. Be secretive. When you’re updating your LinkedIn profile, it can annoy your contacts if they’re alerted to every little change. When you’re in edit mode, head to your privacy controls. Turn off activity broadcasts and change the setting for “select who can see your activity feed” to “only you.”
3. Be redundant. Know the top five strengths for which you want to be recognized and use them in your profile – repeatedly. Be specific. If your top skill is marketing training, but not sales training, explain in simple terms your proficiency in your summary. Also list multiple experience descriptions. This will help the right audience find you. Sometimes logic is as important in writing your profile as key word searches are.
4. Be ungrateful. Ask your contacts to endorse you for only your top skills. Having the highest number of endorsements for your signature strengths will influence those who are looking at your profile. Have the courage to delete or reject the endorsements that aren’t central to how you want to be known.
5. Be promiscuous. Ignore LinkedIn’s advice to only accept connection
requests from people you know. That helps sell Premium, but it doesn’t help you get found. LinkedIn’s search algorithm favors those who are in your network. That means when people are looking for what you have to offer, the results of their searches are displayed with 1st level connections first, then 2nd level connections and so on.
LinkedIn also has several free features that allow you to build your audience faster and with less hands on time than other media. Please message me for a free telephone conversation or to schedule a hands on workshop for your sales force. 1 (916) 572-6730 . No MLM solicitatons please.
Reach: Randy Taylor, Interviewed on TV, Radio, and Forbes Magazine. Sales trainer since 1975. Message at: www.RandyTaylorMC.com
requests from people you know. That helps sell Premium, but it doesn’t help you get found. LinkedIn’s search algorithm favors those who are in your network. That means when people are looking for what you have to offer, the results of their searches are displayed with 1st level connections first, then 2nd level connections and so on.
LinkedIn also has several free features that allow you to build your audience faster and with less hands on time than other media. Please message me for a free telephone conversation or to schedule a hands on workshop for your sales force. 1 (916) 572-6730 . No MLM solicitatons please.
Reach: Randy Taylor, Interviewed on TV, Radio, and Forbes Magazine. Sales trainer since 1975. Message at: www.RandyTaylorMC.com
